Investigating Customer’s Motives, Service Quality, Commitment and Intentions for Future Participation in Private Gym Centers

Investigating Customer’s Motives, Service Quality, Commitment and Intentions for Future Participation in Private Gym Centers

Journal of Sport & Recreation Management
Volume 10, Issue 1
2013
Pages: 
44-57
issn: 
1791-6933
Investigating Customer’s Motives, Service Quality, Commitment and Intentions for Future Participation in Private Gym Centers
Maria Mavropoulou, Charilaos Kouthouris, and Konstantinos Alexandris

Τμήμα Επιστήμης Φυσικής Αγωγής & Αθλητισμού, Πανεπιστήμιο Θεσσαλίας, Τμήμα Επιστήμης Φυσικής Αγωγής & Αθλητισμού, Αριστοτέλειο Πανεπιστήμιο Θεσσαλονίκης*

2013
Abstract: 

The aim of the present study was to identify relationships between motives, service quality, commitment, and intentions for future participation, to find differences due to demographic characteristics of the sample, and verify the ability of motives, service quality and commitment to predict customer’s future behavior. Motivation was evaluated by Pelletier et al (1995) scale, service quality by Alexandris et al. (2004) scale, psychological commitment by Alexandris et al. (2002) scale and behavioral intentions by Kouthouris & Alexandris, (2005) scale. The results did not supported significant differences in all study’s variables due to different customer’s demographic characteristics. Moreover, multiple regression analysis supported the ability of service quality, motives and commitment to predict behavioral intentions. In conclusion, the results of the study help gym managers to implement more effective methods in order to meet and satisfy current and future customers’ needs. Key words: management, satisfaction, exercise, demographic characteristics.

Keywords: 

management, satisfaction, exercise, demographic characteristics.

Hellenic Scientific Association For Sport Management & Recreation - HSASMR a scientific non-profit organization and our purpose is the reflection and research on issues of management / marketing of sport.

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