«Investigation the Contribution of Hiking Activity Involvement and Place Attachment on Predicting Loyalty: Α Case study of Mount Olympus»

«Investigation the Contribution of Hiking Activity Involvement and Place Attachment on Predicting Loyalty: Α Case study of Mount Olympus»

Journal of Sport & Recreation Management
Volume 11, Issue 2
2014
Pages: 
14-23
issn: 
1791-6933
«Investigation the Contribution of Hiking Activity Involvement and Place Attachment on Predicting Loyalty: Α Case study of Mount Olympus»
Karagiorgos, T., Alexandris, K. & Kouthouris, C.

1Τμήμα Επιστήμης Φυσικής Αγωγής & Αθλητισμού, Αριστοτέλειο Πανεπιστήμιο Θεσσαλονίκης
2Τμήμα Επιστήμης Φυσικής Αγωγής & Αθλητισμού, Πανεπιστήμιο
Θεσσαλίας

2014
Abstract: 

The aim of the present study was to explore the profile of hikers on Mount Olympus, in terms of a) demographic characteristics, b) the level of activity involvement, c) the level of place attachment, and further to test if loyalty can be predicted by activity involvement and place attachment. The questionnaire of Kyle, Graefe, Manning & Bacon (2004) was used to measure involvement and attachment. The participants were three hundred and seven (N = 307) Greek hikers. The cluster analysis classified participants into two groups (high and low involvement and attachment). Individuals with high levels of activity involvement and high levels place attachment had statistically significant higher scores in the Olympus loyalty construct. The theoretical and applied implications of these results are discussed.

Keywords: 

organizational design types, concentration, complexity, standardization.

Hellenic Scientific Association For Sport Management & Recreation - HSASMR a scientific non-profit organization and our purpose is the reflection and research on issues of management / marketing of sport.

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