Evaluation of Customer Satisfaction. Application in Municipal Programs of «Sport for all»

Evaluation of Customer Satisfaction. Application in Municipal Programs of «Sport for all»

Journal of Sport & Recreation Management
Volume 2, Issue 2
2005
Pages: 
26-34
issn: 
1791-6933
Evaluation of Customer Satisfaction. Application in Municipal Programs of «Sport for all»
Magda Rousseti, Athanassios Koustelios, Efthimios Kioumortzoglou, & Nikolaos Diggelides

Αξιολόγηση της Ικανοποίησης Πελατών: Εφαρμογή σε Δημοτικά Προγράμματα «Άθλησης για Όλους»

2005
Abstract: 

The purpose of present study was to evaluate the degree of customer satisfaction the programs "Sport for all" of municipal Ampelokipi. The sample of study was in majority women 85.4% with a mean age of 45.39% (SD = 14.7) years. The "Customer Satisfaction Scale" Alexandris, Papadopoulos, Palialia and Vasiliadis (1999) were used. A analysis of frequencies and a confirmatory factor analysis applied in order to examine the factorial validity of scale. The results revealed that the members of municipal sport programs were satisfied. The positive attitude did not exclude the need of improvements. The confirmatory factor analysis indicated the reliability of "Customer Satisfaction Scale" and it supported the existence of six-dimensions. The conclusions propose that the scale could be used by the managers of municipal to evaluate the degree of customer satisfaction.

Keywords: 

customer satisfaction, confirmatory factor analysis. 

Hellenic Scientific Association For Sport Management & Recreation - HSASMR a scientific non-profit organization and our purpose is the reflection and research on issues of management / marketing of sport.

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