«Investigating the Relationship between Perceived Service Quality and Involvement in Recreational Sport Programs»

This study aimed to study the relationship between perceived service quality and involvement in recreational sport programs. The sample consisted of 615 participants in sport for all programs of local authorities in the Region of Central Greece. In order to measure service quality the SERVQUAL model was used (Alexandris et al., 2014), while for the measurement of of Involvement Kyle and Chick’s (2002) scale was used. A confirmatory factor analysis was run to test the questionnaires, as well as ANOVA’s and regression analyses. The results confirmed the reliability and validity of the scale, as well as the significant prediction of involvement from service quality. The results will discuss in terms of proposing strategies of improving service quality of local authority sport programs.