Segmenting Snowboarders by demographic and psychographic variables

Segmenting Snowboarders by demographic and psychographic variables

Journal of Sport & Recreation Management
Volume 9, Issue 2
2012
Pages: 
25-33
issn: 
1791-6933
Segmenting Snowboarders by demographic and psychographic variables
Dimitris Kaimakamis, Panagiota Balaska, Olga Mitatou & Konstantinos Alexandris

Τµήµα Ε̟ιστήµης Φυσικής Αγωγής & Αθλητισµού, Αριστοτέλειο Πανε̟ιστήµιο Θεσσαλονίκης 

2012
Abstract: 

The present study aimed to profile recreational snowboarders according to socio-demographic characteristics. Particularly participants segmented by their snowboarding activity attachment levels, and then investigated relationships with leisure constraints. Two hundred and eighty (N=280) snowboarders, from one skiing resort, participated in the study and completed the sport attachment (Funk & James, 2006) scale and the leisure constraints (Alexandris & Carroll, 1997) questionnaire. In terms of their demographic profile, the results indicated that the majority of snowboarders were male, single, well-educated and less than 30 years old. In terms of the psychographic profile, the results of the cluster analysis revealed two groups (high and low attachment levels), which had statistical significant different scores in the intrerpersonal and intrapersonal constraint categories. The theoretical and applied implications of these results are discussed

Keywords: 

Snowboard, demographic segmentation, psychographic segmentation

Hellenic Scientific Association For Sport Management & Recreation - HSASMR a scientific non-profit organization and our purpose is the reflection and research on issues of management / marketing of sport.

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